Hustle + Heart Will Set You Apart

What I’ve Learned From Years Of Discouragement

What I’ve Learned From Years Of Discouragement

I’ve had an entrepreneurial mindset ever since I was a teenager. I didn’t know it, but when I look back at all the ideas I had for businesses I wanted to run or own it’s pretty obvious.

I just always thought I had an extremely un-organized and ridiculous idea about what my career should be, but the idea of working for someone else for the rest of my life made my skin crawl. And don’t even talk about cubicles. Every career path that would be secure and responsible bored me.

First, from what I can remember, I wanted to be an interior designer. I would watch all those TV shows like ‘Trading Spaces’ and was OBSESSED with decorating my mom’s house. I was always moving furniture around in my room, and painting it different colors. I ended up re-doing almost every room in that house. Ripping up carpets, tiling floors, painting the walls, installing light fixtures and door handles, and even painting a hardwood floor. I loved doing that stuff! It let me be creative, and gave me control over my environment.

Then I wanted to be a movie editor. I can thank my high school Graphic Arts teacher for introducing me to the wonderful world of iMovie. That was when it first came out mind you, and I’m sure there are programs beyond my comprehension of what is possible nowadays.
I spent my Grandfathers inheritance on a crisp white swivel screen desktop iMac, before they even became so popular, and I had every intention of becoming an amazing editor. I made a few fun videos on that thing that I wish I still had.

After that I moved on to Photography. Bought myself a pricey little Nikon D50, and spent my free time taking photos of nature and whatever else I found interesting. I even wanted to open up a studio at one point.

Working in retail for years, and being a manager for several years, I decided that opening up a store of my own would be ideal. I’d sell the things that I was interested in, and everything would be okay in the world. At one point it was going to be a music shop. Strictly metal. Yes, my dirty secret is out. I like metal. Then it was going to be a jewelry and piercing shop.
OH, and me and my bestie would own it and it would be the dream!

I had so many ideas, and it seemed to change yearly to fit my personality.

The thing is, I never had any support with any of my ideas. I know I was young and to my mom I was just being unrealistic. But what’s wrong with that? I wish she would have embraced my ambitious attitude, and my drive and passion to start my own business. Because instead all I got was; “Starting your own business is a lot of work. It’s really hard and most businesses fail. You’ll lose all your money, and then what?”.
Every time I would get excited and express my ideas to her I would get this speech. I understand that she was trying to look out for me and protect me from failure, but all it did was discourage me from ever trying. Any time I would have an idea in my head of what I wanted to do for a career I would think twice and say to myself ‘It’s too hard to own your own business, and you’ll probably fail trying, so why bother.’.

What I’ve learned from this is that you can not let anyone else dictate what you can and cannot do with YOUR life. What is too hard, too expensive, too daring. You have to believe in yourself and your passion and run with it. If it is something that makes you excited to wake up in the morning. That you would work on all day if you could without gaining a paycheck from it. DO IT. Do it with a passion and find a way to make it work. Too many people work dead end jobs they hate just to get a paycheck at the end of the day. This world needs more people who aren’t afraid to live their passion.

Find a community of people who are interested in the same things, who will encourage and motivate you to go for it! Because someone else will always be willing to hire you to build their dream if you’re too scared to build your own.

Thankfully for me, years later I have found an amazing tribe of women and men who share my passion for a life of freedom from the conventional JOB. Freedom from bosses, alarm clocks, and other people dictating your worth.

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At Luscious Life Design we’re all passionate about helping people live a happy, healthy lifestyle, and we support and encourage each other and our clients.

It IS hard to own your own business. It isn’t all sunshine and rainbows, and it comes with a lot of personal development. Learning new things and pushing yourself out of your comfort zone is essential in finding success. There are ups and downs, and a lot of heartache, but having support from the people around you makes it that much easier.

But I’ll tell you one thing; owning your own business does not have to break the bank. By implementing the genius system of direct sales to our businesses we’re able to increase our health and wealth while helping others achieve the same. All at a fraction of what it would cost to start up a traditional business.

So find your tribe. Find the supportive people to surround yourself with who encourage you to push your limits and want to see you succeed. Because without them, you’re setting yourself up for a very bumpy road.

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I want to leave you with a short story that really helped me understand the mental patterns which once held me back, and if I’m honest, still do at times.

A number of years ago, I had the rather unique experience of being backstage in Madison Square Garden, in New York, during the Ringling Brothers Barnum & Bailey Circus. To say the least, it was a fascinating experience. I was able to walk around looking at the lions, tigers, giraffes and all the other circus animals. As I was passing the elephants, I suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at any time, break away from their bonds but for some reason, they did not. I saw a trainer near by and asked why these beautiful, magnificent animals just stood there and made no attempt to get away.

“Well,” he said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They think the rope can still hold them, so they never try to break free.”

I was amazed. These animals could at any time break free from their bonds but because they believed they could not, they were stuck right where they were.

Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before? How many of us are being held back by old, outdated beliefs that no longer serve us? Have you avoided trying something new because of a limiting belief? Worse, how many of us are being held back by someone else’s limiting beliefs? Do you tell yourself you can’t sell because you’re not a salesperson?

Particularly in starting or running a business, we are cautioned not to take risks, usually by well intentioned friends and family. How many of us have heard, “You can’t do that?” These are the dream stealers who, due to their own limiting beliefs, will attempt to discourage you from living your dreams. You must ignore them at all cost! I am not suggesting that you should not seek advice from qualified individuals and mentors, but that you avoid like the plague, being swayed by the limiting beliefs of others, especially people who are not in their own business. – Jim Donovan

If you’re in the health and wellness industry and looking for a supportive community, then I would love to chat with you about Luscious Life Design and how a partnership with us can benefit you.

Let’s connect! Send me a message at and I’ll send over our ambassador video so you can learn more about us!

In the meantime, come check out our Facebook page, and see what we’re all up to by searching the hashtag #LusciousLifeDesign on social media!

Ashley Bertrand

Ashley is a Holistic Nutritionist in training on her own journey through weight loss and healing. Through her partnership with Luscious Life Design she has been able to thrive in her life and business and says it’s much more fun being in business with true friends that lift you up. To learn more about Ashley visit her website

Connect with Ashley on her favourite social media platforms: Facebook & Instagram

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